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Market Analysis
The process of analyzing prices
and trends in the competitive marketplace to
compare product availability and set prices
with market alternatives to establish the
reasonableness of offered prices. (Business
2002) See also: Demand Analysis,
Procurement Profile, Spend Analysis, Supplier
Analysis, Supply Positioning.
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Market Basket
A standard set of goods, services,
or combination of the two, used to determine
a supplier's price for evaluation purposes or to
calculate an index.
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Market Demand
The total quantity of a good or
service that buyers are willing and able to buy
during a specific time.
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Market Economy
An economic system in which
prices are guided through free, unrestricted
trade between buyers and sellers.
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Market Grade
Grading used when procuring
commodities that are traded regularly on the
commodity exchange, such as lumber, steel,
food products, and fuel. Grading determines
the quality level of the commodities. Trade
associations, commodity exchanges, and
government entities are sources of market
grade information.
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Market Research
Collecting and analyzing
information about capabilities within the
market to satisfy agency needs. The results of
market research are used to arrive at the
most suitable approach to acquiring,
distributing, and supporting goods and
services.
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Market Segmentation
A marketing term for the
division of prospective buyers or a targeted
market into more approachable groups with
common characteristics, traits, or needs.
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Market Share
The portion of a market for a good
or service controlled by a specific seller.
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Market Supply
The amount of a good or service
that producers are willing and able to sell at
different prices over a specific period of time.
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Market Survey
An attempt to determine whether
there are qualified sources capable of
satisfying the specific requirements for
supplies, services, or construction. May range
from written or telephone contacts with
knowledgeable experts regarding similar
requirements, to consultation with technical
or scientific journals, to solicitation for
information or planning purposes only.