Rearch Our
Exclusive Audience of Procurement Officials

Advertising & Sponsorship Opportunities

As one of our select partners, you can directly engage with NIGP organizational leadership to reach our membership base of 16,000+ public procurement professionals who work across a range of state, city, county and local agencies.

CONTACT

Fred Kuhn, Chief Growth Officer

 

fkuhn@nigp.org or 
703-429-2583

 

 

Or Complete Our Contact Form

 

Contact Us

PARTNER WITH NIGP

The state and local procurement market is responsible for nearly 4 trillion dollars of spend annually. Procurement professionals, our members, are entrusted with public funds and tasked with making informed decisions for all purchasing for every project. Our role at NIGP is to foster connections and nurture relationships between our members and the supplier community.

As a supplier, you need to get in front of this critical group of decision makers to offer your products and services and demonstrate your value proposition that solves our members' procurement needs and challenges.

NIGP will work with you to get the most value from your partnership, whether you are serving as a thought leader on the NIGP Business Council, increasing your brand awareness through targeted marketing, or impacting members’ professional growth and development by participating in our virtual conferences.

 

NIGP Member Personas

View Our Personas
+16,000
Individual Members
+3,000
State & Local Agencies
+72
Chapters in U.S. & Canada

Corporate Sponsorship Brochure

Download the Sponsorship Brochure

Digital Ad Specs

View Digital Ad Flyer

Supplier-Focused Educational Offerings

Learn more

Types of Partnership Opportunities

NIGP offers several types of sponsorship opportunities depending on your company goals and objectives.

Gain brand recognition and credibility for your organization by reaching out to our members with relevant messaging and advertising across our marketing channels.

Executive Briefings: Webinars

  

 

~200-400 on average

Participants per webinar
 

 

 

New Opportunity – Just Recently Made Available to Suppliers!

Design your message, determine the content topic, and choose the speakers for member webinars. Here’s your opportunity to speak directly to those purchasing 4-trillion worth of goods and services in the state, local and education markets.

  • 60 minute presentation followed by up to 30 minutes if Q&A
  • Excellent lead generation program
  • Customized pre-Webinar communications
  • Customized post-Webinar survey
  • Average of 200-400 on average participants per webinar (depending on topic and select audience target)

Sample Webinar Executive Briefing

  • $10,000 per webinar

     

Display Advertising: NIGP.org, Aspire, & NSite

NIGP.org

  

 

~35,000

Visitors a month
 

 

 

NIGP's official website is a one-stop online portal for tools and resources for the public procurement profession. Reach this community and its decision makers through display advertising on NIGP.org.

  • CPM - $250

 

Aspire

  

 

~5,800

Students a year
 

 

 

NIGP's premier learning platform Aspire offers an ever-expanding library of educational opportunities for accessing from anywhere, anytime and anyway.

  • CPM - $250

 

NSite

  

 

NIGP's

Special Interest Communities
 

 

 

NIGP's exclusive online communities live on Nsite. This members-only resource features over 55 member-created special interest communities where like-minded members connect, learn, and share resources. Our most popular community Purchissues has over 1,500 members and includes over 19,000 discussions.

Your target message will appear on 10 special interest communities

  • CPM - $250

 

Email Marketing

  

 

~34,000

Subscribers
 

 

 

NIGP offers various email marketing channels to communicate messages about your brand and update members on new product offerings.

Each newsletter sold on monthly basis and exclusively to one sponsor. Sponsorship includes two sales messages (Top leaderboard and middle 50-word text placed message) and includes every newsletter for that day for the entire month.

$3,000 a month

 

Digital Advertising: NIGP Chapter Network

  

 

70+

Chapter Sites possible
 

 

 

For the first time ever, suppliers now have an opportunity to reach out directly to our Chapter network and deliver your message through their NIGP built websites. A pilot program of 14 Chapter websites will be up and functional in 2022 with more Chapter sites coming on each month in 2023.

Year-long advertising campaigns available to the Chapter network.

$10,000 for 12-months of digital advertising across all sites on the Chapter Network. 

 

Supplier Certificate Training Program

  

 

24/7

On-Demand Access
 

 

 

Equip your sales team with the skills and knowledge to successfully engage and conduct business with the public procurement community. Take advantage of virtual offerings designed specifically for the supplier community that enable your team to confidently understand and effectively communicate with their procurement counterparts. Gain a better understanding of procurement best practices and restrictions required by legislation, regulation or policy. With 24/7 on-demand access, your sales team can learn anytime and anywhere.

  • NIGP Supplier Essentials Core Certificate - Course Length: 7 hours
    Investment: $385
  • NIGP Public Procurement Supplier Masters Designation - Course Length:
    12 hours Investment: $685

Our corporate partners participate in the NIGP Business Council, which is an exclusive thought leadership program designed to strengthen relationships between the public and private sectors. Participation in the Business Council is only open to a select group of companies.

Exclusivity

  • Bi-annual engagement with NIGP Governing Board members
  • Exclusivity in company's principal or key market segment on Business Council with two (2)
    senior-level executives to serve on the Council.
  • Visibility above and beyond any other NIGP partnership throughout the calendar year

Thought Leadership

At Forum

  • Presenter at a NIGP Business Council breakout session held at NIGP Forum conference
  • The opportunity for your organization to host a dedicated breakout session of your own at Forum. This is a 45-60-minute session run live at the 2023 NIGP Forum event in Louisville, KY.
  • Post-Forum webinar of Business Council’s presentation delivered to the NIGP membership

Leadership Summit

  • Opening night Reception sponsored by NBC
  • Tabletop display and networking with 400+ leaders

Chapter Network

  • Opportunity to speak at multiple NIGP Chapter events throughout the year.

Content

  • The ability to work on exclusive thought leadership content and programming with Business Council members and NIGP Governing Board.

Training

  • Sales Training: Two (2) complimentary Supplier Essential Core Certificate and Public Procurement Supplier Masters Designation Registrations.

Branding, Marketing, and Promotion

  • Year-round corporate logo displayed on nigp.org plus exclusive corporate partner page
    designed specifically for your organization.
  • Corporate partnership recognition on NIGP’s Forum and Leadership Summit websites
  • Pre - and post-Forum and Leadership Summit registration attendee list
  • NIGP’s Headliner Series and Spring VCon: Two (2) full conference registrations
  • 20% discounts on every webinar NBC member company produces each year ($2,000 savings
    per webinar)
  • 10x20 booth space at NIGP’s Forum

Investment - $30,000 (Value: $150,000+)

Learn more

Graybar strongly believes having an educated Government sales force is key to our company’s success in this market. To further build on this educational foundation, Graybar has embraced the opportunity to be a part of the NIGP Business Council. We believe this enables our national management team members of the council to invest in what we learn and share it with our sales team to better serve our government and education customers.

Robert Rhoads, Strategic Contract Manager
OMNIA Partners, Public Sector
Eastern United States
Graybar

Optimize your marketing outreach by connecting and building relationships with key procurement decision makers as an NIGP event partner. NIGP hosts a series of events throughout the year with our largest being the Forum, which draws procurement professionals from all over North America and Canada.

Leadership Summit – February 2023 | St. Louis, MO

A three-day mega leadership event bringing together three critically important and distinct audiences together in one setting.

Total expected audience of 400+. All attendee’s will gather for plenary and networking sessions then break into their separate groups for learning and breakout sessions.

  • 300+ senior-level entity procurement leaders from across North America 
  • 100+ NIGP Chapter leaders from our network of 72 Chapters
  • 40+ emerging leaders attending the Leaders Edge

Multiple sponsorship opportunities are available to network and market your products and services to these important procurement decision makers plus.

  • Premier Sponsors
  • Educational Track Sponsors
  • Social Event sponsors
  • Breakfast sponsors
  • Tabletop exhibit and networking event

Sponsorship opportunities at Leadership Summit 2023 - Read more

Contact for Pricing

NIGP Forum, the largest gathering of procurement officials across state and local government. With a reach of close to 2,000 procurement professionals for both the in-person and virtual events, Forum is your opportunity to showcase your organization and network with today’s most important government buyers.

NIGP Forum 2023 offers a much broader and larger way to connect with our community in the format in which THEY choose to engage with you. With NIGP Forum being one event, expanding into two different formats, suppliers can engage with an even larger audience of procurement officials than any previously held Forum. Forum 2023 is built to better position our supplier partners, establish deeper and more meaningful relationships with customers, generate strong leads which ultimately, leads to more sales. 

  • Thought Leadership opportunities
  • Speaking roles
  • Case Studies
  • Social Event Sponsor
  • Educational Track Sponsorships
  • Extended Branding Opportunities

Contact for Pricing

 

A quarterly real-time, real-world, real-news event series that’s on the pulse of what’s trending in public procurement. Designed as compact sessions, each Headliner topic is delivered live, it’s interactive and impactful. Topics and conversations get right to the heart of the matter and explores the most important topics our community is facing at this moment.

  • Participation in each Header could be with corporate branding and executive speaking role.
  • Proposed schedule: September 2022, December 2023, March 2023, and June 2023 
  • Topics: TBD and based on current events

Contact for Pricing


NIGP’s virtual conference brings this community together like no other as our virtual platform gathers members from across North America for each important conversation.

  • Proposed schedule: May 2023
  • Topics: TBD
  • Attendance runs from 200-500+

Contact for Details

Research Partner

NIGP research partners share their expertise and provide insights on industry relevant topics to impact our members and procurement professionals around the world.