Advertising & Sponsorship Opportunities | NIGP
Access to Our Exclusive Audience of Procurement Officials

Advertising & Sponsorship Opportunities

As a select NIGP partner, you'll gain direct access to our influential leadership and a membership base of over 18,000 public procurement professionals across state, city, county, and local agencies.

CONTACT


Fred Kuhn, Chief Growth Officer

fkuhn@nigp.org

PARTNER WITH NIGP

And Amplify Your Reach

Maximize Your Visibility. 
NIGP offers a variety of partnership opportunities to amplify your brand and reach your target audience:

► Communications Partnerships: Enhance your brand visibility through targeted communications channels, including designing and presenting your own webinar or placing branded advertising on our website, in our email newsletters, on our chapter's websites, Aspire, our learning system and NSite, our member discussion forum.

► Event Sponsorships: Position your company as a thought leader by sponsoring our conferences, workshops, and other events. Network with key decision-makers and showcase your expertise.

Connect with a Powerful Network
The state and local procurement market represents nearly $4 trillion in annual spending. Our members are responsible for managing public funds and making informed purchasing decisions for every project. NIGP fosters connections between these decision-makers and the supplier community.

 

2025 MEDIA KIT

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DIGITAL AD SPECS

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SUPPLIER-FOCUSED EDUCATIONAL OFFERINGS

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18,000+
Individual Members
2,600+
State & Local Agencies
65
Chapters in U.S. & Canada

NIGP Member Personas

View our Personas

Types of Partnership Opportunities

NIGP offers several types of sponsorship opportunities depending on your company goals and objectives.

COMMUNICATION PARTNER

Executive Briefings: Webinars

~200-400 Average Participants per webinar

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Design your message, determine the content topic, and choose the speakers for member webinars. Here’s your opportunity to speak directly to those purchasing 4-trillion worth of goods and services in the state, local and education markets.

  • Lead Generation: Access to full attendee list provided with contact info for easy follow up.
  • 60-minutes of content followed by up to 30-minutes of Q&A
  • NIGP moderates, hosts, manages, markets and recruits the attendees. Your role is to design the content.
  • Customized pre-Webinar communications and post-webinar survey

Sample Webinar Executive Briefing

Executive Briefings: Webinars
NIGP.org

~35,000 Visitors a Month

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NIGP.org 

NIGP's official website is a one-stop online portal for tools and resources for the public procurement profession. Reach this community and its decision makers through display advertising on NIGP.org.

  • CPM - $150
NIGP.org
ASPIRE

~5,800 Students a Year

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NIGP's premier learning platform Aspire offers an ever-expanding library of educational opportunities for accessing from anywhere, anytime and anyway.

  • CPM - $150
ASPIRE
NSite

NIGP's Special Interest Discussion Communities

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Our exclusive member-only online resource featuring over 60 member-created special interest communities where like-minded members connect, learn and share resources.

  • CPM - $150
NSite
Chapter Network

+40 Chapter Sites Possible

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Advertise once, reach more than 40 Chapter websites. For the first time ever, suppliers have an opportunity to reach out directly to our network of NIGP chapters to deliver your message through our newly built websites. We currently have over 40 chapter websites launched, with more being added in the next months to come. Your message to run on all chapter sites currently using the NIGP website platform and be there for the year.

Across all sites on the current (40+)

Sample Sites:

Chapter Network
Email Marketing

~34,000 Subscribers

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NIGP offers various email marketing channels to communicate messages about your brand and update members on new product offerings.

Each newsletter is sold on monthly basis and exclusively to one sponsor. Sponsorship includes two sales messages—top leaderboard and middle 50-word text placed message—and includes every newsletter for that day for the entire month.

Example, sponsorship of Wednesday’s newsletters in September gets you all four Wednesdays for that month (4).

Email Marketing
Supplier Training

24/7 On Demand Access

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Equip your sales team with the skills and knowledge to successfully engage and conduct business with the public procurement community. Take advantage of virtual offerings designed specifically for the supplier community that enable your team to confidently understand and effectively communicate with their procurement counterparts. Gain a better understanding of procurement best practices and restrictions required by legislation, regulation or policy. With 24/7 on-demand access, your sales team can learn anytime and anywhere.

Supplier Training

EVENT PARTNER

Leadership Summit

Total Expected Audience ~330-350.

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Leadership Summit – February 2025 | Chicago, IL

A three-day mega leadership event bringing together three critically important and distinct audiences together in one setting.

All attendee’s will gather for plenary and networking sessions then break into their separate groups for learning and breakout sessions.

  • 150+ senior-level entity procurement leaders from across North America 
  • 100+ NIGP Chapter leaders from our network of 68 Chapters
  • 40+ emerging leaders attending the Edge

Multiple sponsorship opportunities are available to network and market your products and services to these important procurement decision makers, including:

  • Executive Level
  • Directors Level
  • Foundational Level
  • Pre-event Webinar

Contact for Pricing

 

Leadership Summit
NIGP Forum

3,000+ Attendees in 2024

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NIGP Forum, the largest gathering of procurement officials across state and local government. With a reach of close to 3,000 procurement professionals for both the in-person (1,500+ attendees) and virtual events, Forum is your opportunity to showcase your organization and network with today’s most important government buyers.

NIGP Forum 2025 in Denver, CO offers a much broader and larger way to connect with our community in the format in which THEY choose to engage with you. With NIGP Forum being one event, expanding into two different formats, suppliers can engage with an even larger audience of procurement officials than any previously held Forum. Forum 2025 is built to better position our supplier partners, establish deeper and more meaningful relationships with customers, generate strong leads which ultimately, leads to more sales. 

  • Presentation Opportunities
  • Industry Case Studies
  • Educational Track Sponsorships
  • Social Event Sponsorship
  • Branding Opportunities
  • Exhibit booth and demo presentations from the show floor

Contact for Pricing

NIGP Forum 2025
VCON

400+ Attendance

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NIGP’s virtual conference brings this community together like no other as our virtual platform gathers members from across North America for each important conversation.

  • Date: April 2025
  • Topics: Technology
  • Attendance runs from 200-500+

Contact for Details 

Download Sponsorship Prospectus

 

VCON 2025

NIGP BUSINESS COUNCIL

Our corporate partners participate in the NIGP Business Council, which is an exclusive thought leadership program designed to strengthen relationships between the public and private sectors. Participation in the Business Council is only open to a select group of companies.

VIEW OUR CURRENT BUSINESS COUNCIL MEMBERSHIP

Exclusivity

► Bi-annual engagement with NIGP Governing Board members

► Exclusivity in company's principal or key market segment on Business Council with two (2) senior-level executives to serve on the Council.

► Visibility above and beyond any other NIGP partnership throughout the calendar year

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Thought Leadership

At Forum

  • Presenter at a NIGP Business Council breakout session held at NIGP Forum conference
  • The opportunity for your organization to host a dedicated breakout session of your own at Forum. This is a 60-minute session run live at the 2024 NIGP Forum event in Charlotte, NC.
  • 10x20 booth space at NIGP’s Forum
  • Pre-and post-Forum registration attendee list

Leadership Summit

  • Tabletop display and networking with 400+ leaders
  • Pre-and-post Leadership Summit attendee list

Chapter Network

  • Opportunity to speak at multiple NIGP Chapter events throughout the year.

Content

  • The ability to work on exclusive thought leadership content and programming with Business Council members and NIGP Governing Board.

Training

  • Sales Training: Two (2) complimentary Supplier Essential Core Certificate and Public Procurement Supplier Masters Designation Registrations.


Branding, Marketing, and Promotion

  • Year-round corporate logo displayed on nigp.org plus exclusive corporate partner page designed specifically for your organization.
  • Corporate partnership recognition on NIGP’s Forum and Leadership Summit websites.

Investment - $30,000 (Value: $150,000+)

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NIGP Business Council

Graybar strongly believes having an educated Government sales force is key to our company’s success in this market. To further build on this educational foundation, Graybar has embraced the opportunity to be a part of the NIGP Business Council. We believe this enables our national management team members of the council to invest in what we learn and share it with our sales team to better serve our government and education customers.

Robert Rhoads, Strategic Contract Manager
OMNIA Partners, Public Sector
Eastern United States
Graybar

RESEARCH PARTNER

Research Partner NIGP research partners share their expertise and provide insights on industry relevant topics to impact our members and procurement professionals around the world.

Content Syndication Programs

All leads sent directly to you

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NIGP will post your targeted content on our website and promote via our newsletters to be easily accessed by anyone in the industry. Increased brand awareness and perception by procurement audience.

Content Syndication Programs
Commissioned Research Projects

Stay Relevant

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Commissioned Research Projects

Your organization can commission research projects to examine emerging issues, validate best practices, identify benchmarks, and strengthen standards to ensure excellence in the profession and in the community.

Commissioned Research Projects
Scholarships

Advance the Profession

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Scholarships

Scholarships provide a practical way to enhance professional development for NIGP members and offer your organization a unique branding opportunity to stand out to this community as a true partner working on their behalf. Your philanthropy empowers future leaders to positively impact our communities and the public procurement profession. In addition, the program provides a stronger bond and connection between your organization and NIGP members.  Scholarships may be offered for most all NIGP educational opportunities including:

  • Edge or Impact – Leadership Summit
  • Scholarships for young professionals to attend NIGP Forum
  • Continuing education and professional development with NIGP coursework
  • NIGP-CPP - Assist procurement officials with their certification

Contact for Program Creation

Scholarships