Advertising & Sponsorship Opportunities | NIGP
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Exclusive Audience of Procurement Officials

Advertising & Sponsorship Opportunities

As one of our select partners, you can directly engage with NIGP organizational leadership to reach our membership base of 16,000+ public procurement professionals who work across a range of state, city, county and local agencies.


Fred Kuhn, Chief Growth Officer or 



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The state and local procurement market is responsible for nearly 4 trillion dollars of spend annually. Procurement professionals, our members, are entrusted with public funds and tasked with making informed decisions for all purchasing for every project. Our role at NIGP is to foster connections and nurture relationships between our members and the supplier community.

As a supplier, you need to get in front of this critical group of decision makers to offer your products and services and demonstrate your value proposition that solves our members' procurement needs and challenges.

NIGP will work with you to get the most value from your partnership, whether you are serving as a thought leader on the NIGP Business Council, increasing your brand awareness through targeted marketing, or impacting members’ professional growth and development by participating in our virtual conferences.


NIGP Member Personas

Individual Members
State & Local Agencies
Chapters in U.S. & Canada

Corporate Sponsorship Brochure

Digital Ad Specs

Supplier-Focused Educational Offerings

Types of Partnership Opportunities

NIGP offers several types of sponsorship opportunities depending on your company goals and objectives.

Gain brand recognition and credibility for your organization by reaching out to our members with relevant messaging and advertising across our marketing channels.

Executive Briefings: Webinars



~200-400 on average

Participants per webinar



New Opportunity  Just Recently Made Available to Suppliers!

Design your message, determine the content topic, and choose the speakers for member webinars. Here’s your opportunity to speak directly to those purchasing 4-trillion worth of goods and services in the state, local and education markets.

  • Lead Generation: Access to full attendee list provided with contact info for easy follow up.
  • 60-minutes of content followed by up to 30-minutes of Q&A
  • NIGP moderates, hosts, manages, markets and recruits the attendees. Your role is to design the content.
  • Customized pre-Webinar communications and post-webinar survey

Sample Webinar Executive Briefing

  • $10,000 per webinar


Display Advertising:, Aspire, & NSite




Visitors a month



NIGP's official website is a one-stop online portal for tools and resources for the public procurement profession. Reach this community and its decision makers through display advertising on

  • CPM - $150






Students a year



NIGP's premier learning platform Aspire offers an ever-expanding library of educational opportunities for accessing from anywhere, anytime and anyway.

  • CPM - $150






Special Interest Communities



Our exclusive member-only online resource featuring over 60 member-created special interest communities where like-minded members connect, learn and share resources.

  • CPM - $150


Email Marketing







NIGP offers various email marketing channels to communicate messages about your brand and update members on new product offerings.

Each newsletter is sold on monthly basis and exclusively to one sponsor. Sponsorship includes two sales messages—top leaderboard and middle 50-word text placed message—and includes every newsletter for that day for the entire month.

Example, sponsorship of Wednesday’s newsletters in September gets you all four Wednesdays for that month (4) for $3,000.

$3,000 a month


Digital Advertising: NIGP Chapter Network




Chapter Sites possible



Advertise once, reach more than 30 Chapter websites. For the first time ever, suppliers have an opportunity to reach out directly to our network of NIGP chapters to deliver your message through our newly built websites. We currently have over 30-chapter websites launched, with more being added in the next months to come. Your message to run on all chapter sites currently using the NIGP website platform and be there for the year.

$10,000 for 12 months
Across all sites on the current (30+)


Supplier Training




On-Demand Access



Equip your sales team with the skills and knowledge to successfully engage and conduct business with the public procurement community. Take advantage of virtual offerings designed specifically for the supplier community that enable your team to confidently understand and effectively communicate with their procurement counterparts. Gain a better understanding of procurement best practices and restrictions required by legislation, regulation or policy. With 24/7 on-demand access, your sales team can learn anytime and anywhere.

  • NIGP Supplier Essentials Core Certificate - Course Length: 7 hours
    Investment: $385
  • NIGP Public Procurement Supplier Masters Designation - Course Length:
    12 hours Investment: $685

Our corporate partners participate in the NIGP Business Council, which is an exclusive thought leadership program designed to strengthen relationships between the public and private sectors. Participation in the Business Council is only open to a select group of companies.


  • Bi-annual engagement with NIGP Governing Board members
  • Exclusivity in company's principal or key market segment on Business Council with two (2) senior-level executives to serve on the Council.
  • Visibility above and beyond any other NIGP partnership throughout the calendar year

Thought Leadership

At Forum

  • Presenter at a NIGP Business Council breakout session held at NIGP Forum conference
  • The opportunity for your organization to host a dedicated breakout session of your own at Forum. This is a 60-minute session run live at the 2024 NIGP Forum event in Charlotte, NC.
  • 10x20 booth space at NIGP’s Forum
  • Pre-and post-Forum registration attendee list

Leadership Summit

  • Tabletop display and networking with 400+
  • Pre-and-post Leadership Summit attendee list

Chapter Network

  • Opportunity to speak at multiple NIGP Chapter events throughout the year.


  • The ability to work on exclusive thought leadership content and programming with Business Council members and NIGP Governing Board.


  • Sales Training: Two (2) complimentary Supplier Essential Core Certificate and Public Procurement Supplier Masters Designation Registrations.

Branding, Marketing, and Promotion

  • Year-round corporate logo displayed on plus exclusive corporate partner page designed specifically for your organization.
  • Corporate partnership recognition on NIGP’s Forum and Leadership Summit websites.

Investment - $30,000 (Value: $150,000+)

Learn more

Graybar strongly believes having an educated Government sales force is key to our company’s success in this market. To further build on this educational foundation, Graybar has embraced the opportunity to be a part of the NIGP Business Council. We believe this enables our national management team members of the council to invest in what we learn and share it with our sales team to better serve our government and education customers.

Robert Rhoads, Strategic Contract Manager
OMNIA Partners, Public Sector
Eastern United States

Optimize your marketing outreach by connecting and building relationships with key procurement decision makers as an NIGP event partner. NIGP hosts a series of events throughout the year with our largest being the Forum, which draws procurement professionals from all over North America and Canada.

Leadership Summit – February 2024 | Houston, TX

A three-day mega leadership event bringing together three critically important and distinct audiences together in one setting.

Total expected audience of 400+. All attendee’s will gather for plenary and networking sessions then break into their separate groups for learning and breakout sessions.

  • 150+ senior-level entity procurement leaders from across North America 
  • 100+ NIGP Chapter leaders from our network of 70+ Chapters
  • 40+ emerging leaders attending the Leaders Edge

Multiple sponsorship opportunities are available to network and market your products and services to these important procurement decision makers, including:

  • Executive Level
  • Directors Level
  • Foundational Level
  • Pre-event Webinar

Sponsorship opportunities at Leadership Summit 2024 - Read more

Contact for Pricing

NIGP Forum, the largest gathering of procurement officials across state and local government. With a reach of close to 2,500 procurement professionals for both the in-person (1,300+ attendees) and virtual events, Forum is your opportunity to showcase your organization and network with today’s most important government buyers.

NIGP Forum 2024 in Charlotte, NC offers a much broader and larger way to connect with our community in the format in which THEY choose to engage with you. With NIGP Forum being one event, expanding into two different formats, suppliers can engage with an even larger audience of procurement officials than any previously held Forum. Forum 2024 is built to better position our supplier partners, establish deeper and more meaningful relationships with customers, generate strong leads which ultimately, leads to more sales. 

  • Presentation Opportunities
  • Industry Case Studies
  • Educational Track Sponsorships
  • Social Event Sponsorship
  • Branding Opportunities
  • Exhibit booth and demo presentations from the show floor

Contact for Pricing


A quarterly real-time, real-world, real-news event series that’s on the pulse of what’s trending in public procurement. Designed as compact sessions, each Headliner topic is delivered live, it’s interactive and impactful. Topics and conversations get right to the heart of the matter and explores the most important topics our community is facing at this moment.

  • Participation in each Header could be with corporate branding and executive speaking role.
  • Topics: TBD and based on current events

Contact for Pricing

NIGP’s virtual conference brings this community together like no other as our virtual platform gathers members from across North America for each important conversation.

  • Proposed schedule: May/June 2024
  • Topics: TBD
  • Attendance runs from 200-500+

Contact for Details

Research Partner

NIGP research partners share their expertise and provide insights on industry relevant topics to impact our members and procurement professionals around the world.