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Marketing Toolkit

NIGP is here to support you, our chapters, to get the word out about professional development opportunities for the public procurement professional. To help promote your scheduled courses as well as other NIGP professional development opportunities, this toolkit provides templates and marketing strategies for use on your website, via email and through social media outlets.

How to promote your educational opportunities

Special Events

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Email Tips

  • Email Subject Line - Keep the subject between 45-60 characters. The reason for this is that you want the entire subject to show in someone’s inbox regardless of what email platform they’re using. The subject may be cut off if your subject line exceeds 60 characters.
  • Keep the heading simple. Example, Don't miss “[Insert title], coming to your NIGP chapter soon!
  • Choose when to Send Emails - Days, Times, and Frequency
  • Day of the week: Recommended send days are Tuesdays and Thursdays.

Social Media Tips

  • Best Days to Post to Social Media: Tuesday, Wednesday and Thursday.
  • Best Times: people are most likely to read your tweets/posts between 9 am and 3 pm.
  • Shorten links for Twitter - Go to, paste your link into the box, click shorten, and then copy that new bitly link to paste in your Twitter post.

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