NIGP's Chapter Resource Library

Marketing

NIGP is here to support you, our chapters, to get the word out about professional development opportunities for the public procurement professional. To help promote your scheduled courses as well as other NIGP professional development opportunities.

Social Media Marketing and Public Relations Management

Social media and public relations are two primary ways that NIGP chapters can use to market their chapters and drive engagement.

To get a better understanding of what platforms to use and how to use them most effectively, view these slides from a 2019 NIGP webinar about social media strategy, presented by Kara Daniel and Carrie Mathes, Central Florida Chapter Past President.

Your chapter should have a social media policy in place to ensure that everyone using your chapter’s social media platforms are following the same guidelines and presenting your chapter in the best way possible.

Here are some examples of social media policies from other NIGP chapters:

In addition to social media, traditional media campaigns can also be useful for recruiting new chapter members.