Advertise NIGP Products and Services to your members

Marketing Toolkit

How to Promote Your Chapter's Educational Opportunities

There's no reason to reinvent the wheel when it comes to marketing NIGP's educational offerings. Here are some key points to convey to your chapter about NIGP educational offerings through your website, social media platforms, and email campaigns.

Main and Upcoming Initiatives

St. Louis, MO | February 2 - 5 

Join us in person for this leadership learning experience as we bring together procurement professionals from various career stages to participate in our three flagship leadership programs. Multiply the benefits of each individual program with cross-program networking and engagement for triple the learning and triple the impact.

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CYBERSECURITY - IF THE ADAGE "DATA IS CURRENCY" IS TRUE, HOW DO WE MAKE SURE OUR ENTITY'S "MONEY" IS SAFE?

DECEMBER 13, 2022

1:00 PM - 4:00 PM (ET)

3 Contact Hours

Our entity's data is becoming more and more valuable, yet we are moving away from on-premises software solutions and opting to entrust the safeguarding of our most valuable asset to contractors and third-parties. Cyber attacks are becoming increasingly prevalent, and making headlines daily. How do we determine whether our data will be safe, and what steps can we take to address the consequences of a cyber attack on our data? 

  • Assessing whether a potential Contractor meets our security standards by discussing different methods of assessment, including questionnaires, surveys, and using third-party solutions. 
  • Cyberliability insurance: what it is, the current state of the market, and how to determine when we need it and how much we need.

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The NIGP-CPP is a unique new certification program that addresses the critical needs of our profession and members.

  • Target: Mid-to-senior level procurement leaders
  • Source: The Public Procurement Competency Framework, borne out of thorough and comprehensive research
  • Focus: Shifts focus from knowledge (what you know) to competency (what you do)

Questions? Visit the NIGP-CPP page or contact Diane Daly at ddaly@nigp.org.

Read the Handbook

 

It's your journey. Pathways is our new learning and recognition program that allows procurement professionals to design a flexible educational path that fits any schedule and budget.

Key Points to Convey on Website and Social Media

  • Pathways is YOU focused.
  • It enables you to custom design your professional development based on your unique career goals.
  • It offers professional development and credentialing for today’s public procurement professionals.
  • Pathways is all-in-one integrated program that offers multiple paths for you to increase learning, enhance competence, get recognition, and show career progression.
  • On social media, use the hashtag #NIGPPathways.

Click to Download to use on your website

Key Points about the Individual Pathways Offerings:

Include these key points on your website along with dates, times, and links to the courses that will be coming to your chapter.

  • Access to the instructor in the classroom environment
  • Network with other procurement professionals in your area
  • Professional development opportunity brought to your doorstep
  • Use the description and key benefits to learning from each course listed here: List of Courses
  • Contact Hours & CEUs (number of each listed on individual course description pages here: List of Courses)

NIGP's New Brand for your website (and Marketing Collateral)

 

New Brand Look Chapter Rollout Webinar

View Presentation

Refresh your marketing efforts with NIGP's new brand

We have refreshed our brand! To provide our Chapters the opportunity to refresh their websites and marketing efforts, we are providing the following assets:

Tips for Writing Emails & Social Media Posts

Tips for Sending Emails

Use these general tips to get more members to open and read your emails.

  • Keep the email subject between 45-60 characters, so the entire subject displays in an inbox regardless of email platform.
  • Keep the heading simple. Example, "Don't miss [Insert title], coming to your NIGP chapter soon!"
  • Recommended send days are Tuesdays and Thursdays.
  • Analyze data to determine the best days and times to send emails based on your members' habits.

Tips for Posting to Social Media

  • Best Days to Post to Social Media: Tuesday, Wednesday and Thursday.
  • Best Times: people are most likely to read your tweets/posts between 9 am and 3 pm.
  • Shorten links for Twitter - Go to https://bitly.com/, paste your link into the box, click shorten, and then copy that new bitly link to paste in your Twitter post.