Advertise NIGP Products and Services to your members

Marketing Toolkit

How to Promote Your Chapter's Educational Opportunities

There's no reason to reinvent the wheel when it comes to marketing NIGP's educational offerings. Here are some key points to convey to your chapter about NIGP educational offerings through your website, social media platforms, and email campaigns.

“WIN-WIN” Incentive for Chapters & Our Members

FEBRUARY - JUNE 2021

How it Works

It’s simple. You win by getting exclusive savings of 30% on select virtual offerings. NIGP has reduced prices on numerous virtual classes so you can keep learning and growing. See full list of offerings below.

Our chapter wins by earning a 15% rebate for every member who registers before June 30, 2021.

Your members must identify the chapter affiliation during registration. 

Let’s make this program a “WIN-WIN” for you and for your chapter.

View Applicable Offerings


Advertise to your Chapter Members

Social Media & Email

Use these graphics and messaging to advertise this incentive to your chapter members via Email and Social Media


For your website

Download Graphic

 

For Social Media

Download Graphic

Bring NIGP's New Brand to your website (and Marketing Collateral)

Refresh your marketing efforts with NIGP's new brand

We have refreshed our brand! To provide our Chapters the opportunity to refresh their websites and marketing efforts, we are providing the following assets:

Put NIGP logo on your chapter site and in any other collateral you develop by June 30, 2021.

Tips for Writing Emails & Social Media Posts

Tips for Sending Emails

Use these general tips to get more members to open and read your emails.

  • Keep the email subject between 45-60 characters, so the entire subject displays in an inbox regardless of email platform.
  • Keep the heading simple. Example, "Don't miss [Insert title], coming to your NIGP chapter soon!"
  • Recommended send days are Tuesdays and Thursdays.
  • Analyze data to determine the best days and times to send emails based on your members' habits.

Tips for Posting to Social Media

  • Best Days to Post to Social Media: Tuesday, Wednesday and Thursday.
  • Best Times: people are most likely to read your tweets/posts between 9 am and 3 pm.
  • Shorten links for Twitter - Go to https://bitly.com/, paste your link into the box, click shorten, and then copy that new bitly link to paste in your Twitter post.

Main Initiatives

It's your journey. Pathways is our new learning and recognition program that allows procurement professionals to design a flexible educational path that fits any schedule and budget.

Key Points to Convey on Website and Social Media

  • Pathways is YOU focused.
  • It enables you to custom design your professional development based on your unique career goals.
  • It offers professional development and credentialing for today’s public procurement professionals.
  • Pathways is all-in-one integrated program that offers multiple paths for you to increase learning, enhance competence, get recognition, and show career progression.
  • On social media, use the hashtag #NIGPPathways.

Click to Download to use on your website


Key Points about the Individual Pathways Offerings:

Include these key points on your website along with dates, times, and links to the courses that will be coming to your chapter.

  • Access to the instructor in the classroom environment
  • Network with other procurement professionals in your area
  • Professional development opportunity brought to your doorstep
  • Use the description and key benefits to learning from each course listed here: List of Courses
  • Contact Hours & CEUs (number of each listed on individual course description pages here: List of Courses)

The NIGP-CPP is a unique new certification program that addresses the critical needs of our profession and members.

  • Target: Mid- to senior--level procurement leaders
  • Source: The Public Procurement Competency Framework, borne out of thorough and comprehensive research
  • Focus: Shifts focus from knowledge (what you know) to competency (what you do)

Questions? Visit the NIGP-CPP page or contact Diane Daly at ddaly@nigp.org.

Read the Handbook