Advertise NIGP Products and Services to your members

Marketing Toolkit

How to Promote Your Chapter's Educational Opportunities

There's no reason to reinvent the wheel when it comes to marketing NIGP's educational offerings. Here are some key points to convey to your chapter about NIGP educational offerings through your website, social media platforms, and email campaigns.

NIGP's New Brand for your website (and Marketing Collateral)

 

New Brand Look Chapter Rollout Webinar

Refresh your marketing efforts with NIGP's new brand

We have refreshed our brand! To provide our Chapters the opportunity to refresh their websites and marketing efforts, we are providing the following assets:

Main Initiatives

NIGP Forum 2021 offers a new way for attendees to connect, engage, and celebrate our accomplishments.

Forum 2021 kicks off with an all-virtual experience in August that's for everyone. The experience continues in September, for a smaller group of procurement thought leaders, with a socially distanced in-person gathering in Anaheim, CA for our first-ever Leadership Summit.

NIGP Forum virtual experience
The Forum virtual event is a mix of live and pre-recorded sessions.  Hear inspiring speakers, attend thought-provoking educational sessions, engage in agency and topic-based networking, connect with suppliers, and so much more.

NIGP Forum virtual
August 23 - 26, 2021

20 Contact Hours
Member: $297
Non-Member: $397

NIGP Forum Leadership Summit
The new Leadership Summit is like no other event hosted by NIGP. This new offering is designed to bring together procurement's most innovative thought leaders for three days of transformative thinking and high impact collaboration.

With your Leadership Summit registration you get full access to the virtual experience. This incredible value lets you earn up to 34 contact hours for one low price.

NIGP Forum Leadership Summit (registration includes full access to virtual)

September 11 - 14, 2021
14 Contact Hours (34 Contact Hours total with virtual)
Member: $850
Non-Member: $1,050

Spaces for the in-person Leadership Summit are limited to 400 people and offered on a first-come, first-served basis. Your health and safety are our top priority, and NIGP is taking all necessary and appropriate steps to keep you safe and healthy while you take part in this milestone event.

REGISTER TODAY

*Registration is fully refundable through July 16

Graphic for your Website



Download Graphic


Social Media Graphics:

  • Facebook, Twitter and LinkedIn (1200x600) - Download
  • Instagram (2500x2500) - Download

It's your journey. Pathways is our new learning and recognition program that allows procurement professionals to design a flexible educational path that fits any schedule and budget.

Key Points to Convey on Website and Social Media

  • Pathways is YOU focused.
  • It enables you to custom design your professional development based on your unique career goals.
  • It offers professional development and credentialing for today’s public procurement professionals.
  • Pathways is all-in-one integrated program that offers multiple paths for you to increase learning, enhance competence, get recognition, and show career progression.
  • On social media, use the hashtag #NIGPPathways.

Click to Download to use on your website


Key Points about the Individual Pathways Offerings:

Include these key points on your website along with dates, times, and links to the courses that will be coming to your chapter.

  • Access to the instructor in the classroom environment
  • Network with other procurement professionals in your area
  • Professional development opportunity brought to your doorstep
  • Use the description and key benefits to learning from each course listed here: List of Courses
  • Contact Hours & CEUs (number of each listed on individual course description pages here: List of Courses)

The NIGP-CPP is a unique new certification program that addresses the critical needs of our profession and members.

  • Target: Mid-to-senior level procurement leaders
  • Source: The Public Procurement Competency Framework, borne out of thorough and comprehensive research
  • Focus: Shifts focus from knowledge (what you know) to competency (what you do)

Questions? Visit the NIGP-CPP page or contact Diane Daly at ddaly@nigp.org.

Read the Handbook

 

Tips for Writing Emails & Social Media Posts

Tips for Sending Emails

Use these general tips to get more members to open and read your emails.

  • Keep the email subject between 45-60 characters, so the entire subject displays in an inbox regardless of email platform.
  • Keep the heading simple. Example, "Don't miss [Insert title], coming to your NIGP chapter soon!"
  • Recommended send days are Tuesdays and Thursdays.
  • Analyze data to determine the best days and times to send emails based on your members' habits.

Tips for Posting to Social Media

  • Best Days to Post to Social Media: Tuesday, Wednesday and Thursday.
  • Best Times: people are most likely to read your tweets/posts between 9 am and 3 pm.
  • Shorten links for Twitter - Go to https://bitly.com/, paste your link into the box, click shorten, and then copy that new bitly link to paste in your Twitter post.