Communications Plan.pdf

The document is a Request for Qualifications (RFQ) for professional consulting services to develop a communication strategy, focusing on media and social media platforms for the City of Menlo Park. The City aims to enhance its branding and communication efforts to reflect its values and improve community engagement. The RFQ outlines the background information about the City, its current communication practices, and the need for a comprehensive communication program. The scope of work includes evaluating current communication practices, assessing traditional and online communication methods, and recommending improvements. The document also details the deliverables expected from the consulting firm, submission instructions, evaluation criteria, and guidelines for proposal submission. Additionally, it includes key messages, goals, best practices, and specific communication vehicles recommended for effective public information dissemination and community engagement.