1098708 RFP.pdf

The document is a Request for Proposals (RFP) issued by the Montgomery County Department of Liquor Control (DLC) seeking proposals for marketing and concept design services for its retail store rebranding initiative. The RFP outlines the background, intent, and scope of services required, including activities like immersion and visioning, brand strategy, brand naming, logo design, visual identity, concept design, and schematic design. The RFP also includes information on the method of ordering services, budget estimates, and the process for submitting proposals. Additionally, there are sections detailing the responsibilities of offerors, tie scoring criteria, and instructions for acknowledging solicitation amendments.