RFP RP 0215-20 - ORCA Marketing Creative Svcs_Final.pdf

The document is a Request for Proposals (RFP) for marketing and creative services for the Next Generation ORCA Program by Sound Transit. It outlines the objectives of the project, including promoting the ORCA card, launching new features, supporting customer care initiatives, and maintaining brand health. The RFP details the scope of work, staffing requirements, evaluation criteria, proposal submission guidelines, and conditions for award. It also covers information on environmental compliance, sustainability, task orders, COVID-19 requirements, and insurance. The document emphasizes the importance of diversity and inclusion in project teams and outlines the measures to ensure participation of people of color, women, and persons with disabilities.