DQ-2021-103-FB Full Service Digital Advertising Agency SOW Costs.xlsx

The University requested a breakdown of costs related to the specific Scope of Work (SOW) detailed in the Documented Quote (DQ). The DQ included three SOW categories: Discovery Audit and Research, Brand Architecture and Key Message Development, and Brand Creative and Strategy. Each category had specific tasks and deliverables outlined. Additionally, for task 3e, details on pricing beyond labor costs were requested on a separate worksheet, including standard fees, media buy charges, team member roles and rates, breakdown of costs for case studies, additional expenses like travel and technology usage, and information on technologies/platforms used for advertising bidding, management, and distribution.