DOCUMENT

SPEC - Market Communication & Public Awareness Campaign 2004

  • YEAR CREATED: 2004
  • ENTITY TYPE: Authority: Transportation
  • TYPE OF DOCUMENT: SPEC - Specification
The document is a specification for a request for proposal (RFP) for marketing and advertising services. The document outlines the requirements and guidelines for submitting a proposal to provide marketing and advertising services for the Texas Department of Transportation (TxDOT). The document specifies that the proposal should be submitted in separate loose-leaf binders on 8 ½ x 11-inch paper with tabbed sections. The proposal should not exceed 75 pages and should include a cover letter, executive summary, company qualifications and experience, personnel qualifications, client references, project work plan, marketing communications examples, pricing, and HUB subcontracting plan forms. The document also provides guidelines for accompanying audiovisual presentations and specifies the order in which the response information should be submitted. It emphasizes the importance of providing references that verify qualifications and experience requirements. The document further outlines the evaluation process, stating that an evaluation team will score each submission based on established criteria. Each response will be evaluated according to the respondent's ability to provide the best value and in the best interest of TxDOT. It also allows respondents to take exceptions to the RFP if their services or capabilities do not align with the requirements, but they must provide clear explanations and describe the advantages of accepting these exceptions.
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