Objectives and Intended Outcomes
Upon successful completion of this course participants will be able to:
- Recognize the difference between ineffective and effective writing
- List and define the four major factors of effective writing (clarity, tone, organization, and delivery)
- Recognize the role of the audience in effective communication and the importance of understanding an audience's needs
- Employ formal and informal outlining techniques
- List and recognize techniques for overcoming writer's block
- Recognize the importance and dangers of writing quickly
- Revise for wordiness, unnecessary phrases, redundancy, and jargon
- Write more effective emails and recognize the appropriate use of email in an organizational setting
- Employ checklists for organizing, writing, and revising
This course is designed for adult learners with a foundational knowledge of writing and grammar.
The ability to write clearly and directly is highly prized in organizations. This online self-paced course focuses on improving business writing. The ideas, techniques, and checklists in this course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. Other topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.