Pouring Rights RFP1 - Sample.doc.pdf

The document details an agreement between SMG, representing Albany County, and a company for exclusive pouring rights at the Pepsi Arena. It covers advertising rights, product exclusivity, equipment provisions, maintenance responsibilities, and financial terms over a ten-year period. The company is granted exclusive rights for non-alcoholic beverages, excluding coffee, with specific advertising placements and obligations specified in the contract. Additionally, the agreement includes provisions for event sponsorships, media conversions, and equipment maintenance, highlighting compliance with sanitary regulations and product availability throughout the contract duration.