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DQ-2021-103-FB Full Service Digital Advertising Agency.docx

  • Library: Purchissues
  • Year Created: 2021
  • File Type: DOCX
The document is a Request for Documented Quote (DQ) from Colorado State University (CSU) for a Full Service Digital Advertising Agency. CSU is seeking an agency to develop and implement an integrated brand campaign to showcase the institution's offerings and reposition itself in the higher education space. The agency will conduct a Discovery Audit & Research, develop Brand Architecture and Key Messages, create Brand & Creative Strategy, and provide a Schedule of Activities. The submission requirements include a cover letter, resumes, past performance references, case studies, timeline, price proposal, insurance requirements, and contract details. The timeline includes key dates for submission and evaluation, and the factors for consideration include agency approach, financial considerations, and timeline. The document emphasizes confidentiality, submission guidelines, and communication through the Rocky Mountain E-Purchasing System.
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