The document is titled "The What, Why, and How of Master Data Management" and is written by Roger Wolter and Kirk Haselden. The document emphasizes the importance of data quality in organizations and the need for processes and frameworks to ensure it. It mentions that organizations must demand high-quality data or else they will face the consequences of "garbage-in-garbage-out." The document also includes information about the author, John Walters, who is the president of NIGP Code Services at Periscope Holdings. Additionally, there is a section promoting compliance as the most popular product offered by PSS (Public Sourcing Solutions), which allows customers to save on various items through competitively solicited contracts.