This document is an article titled "How to Build Excellence" written by Frederick Marks. The author emphasizes the importance of organizational excellence and highlights the role of management in creating an environment that encourages and rewards excellence. The article also emphasizes the significance of middle management in running an organization effectively. The author provides a list of steps to build one's own version of excellence, including identifying weaknesses, playing to strengths, accepting criticism, setting long-term ambitions, taking responsibility, setting targets, and giving oneself credit. The article concludes by stating that one must either strive for excellence or be prepared to face consequences.