BID - Printing Services 2010

The document is a Request for Proposal (RFP) issued by the Department of Aging in Baltimore County. The RFP is seeking a contractor to produce a magazine or booklet-type publication for mass distribution to senior centers. The contractor must have prior experience in producing similar publications and securing advertisements. They must also demonstrate the ability to meet production deadlines and have experience in graphic design and layout. The proposal must include a description of the project manager and the staffing plan for the project. The contractor must also demonstrate knowledge of the senior adult market and offer alternative target audiences. The proposal should include a description of the advertising price structure and any inclusion of sponsorships. The term of the contract is one year with the option to renew for an additional year. The document also mentions that offerors may be required to make individual presentations to clarify their proposals during the evaluation process. This indicates that oral presentations may be a part of the selection process. The RFP provides information on how questions and inquiries should be addressed, and it mentions that the evaluation of offers will be based on several criteria, including completing similar projects, experience in sales and advertising, knowledge of publication mediums and the senior market, completeness of response to the RFP, inclusion of further sponsorship, and revenue generated. The County may enter into negotiations with offerors and invite "best and final offers" before making a decision.