BID - Crash Data Informational Video Production 2009

The document is a request for proposal (RFP) for the development and production of an informative video on the importance of quality crash data and its uses. The video is intended to be approximately 10 minutes long and will include testimonials, traffic footage, and data graphs and documents. The Utah Highway Safety Office is seeking experienced professionals who can effectively communicate to and change the behavior of the target audience. The proposal must include examples of past work, verifiable evidence of mindset change resulting from previous campaigns, and client references. The proposal response format should include an RFP form, executive summary, detailed response, and cost proposal. The evaluation criteria for the proposals include the offeror's ability and approach, resources, understanding of the requirements, and cost. Cost will be weighted at 40% in the evaluation, indicating its significance in the decision-making process.