Webinar Recording - Creating Value Through Market Research

Webinar Recording - Creating Value Through Market Research

  • Contact Hours: 1
  • Format: Online
Webinar 030718: Creating Value Through Market Research (Member Rate)$0.00  
Webinar 030718: Creating Value Through Market Research (Non-Member)$195.00  
Webinar 030718: Creating Value Through Market Research (Member Rate) $0.00
Webinar 030718: Creating Value Through Market Research (Non-Member) $195.00


Using simple observational data obtained through market research, procurement professionals have unimaginable amounts of information available to guide them. With a small initial investment of time, you have the ability to gather meaningful and useful information and raise the bar on the level of support you provide to your client departments. Information that can be used to ensure more effective, focused, and applicable solicitations that target what is going on in the marketplace and keeps our agencies on the leading edge of what’s happening and available. This translates into value across the organization. How can research of market information and trends be used in strategic sourcing? Information is a critical component of the sourcing process and what one knows about the market helps not only in building better bids and RFPs but in negotiating, controlling costs and impacting project success. This webinar will look at where and how to conduct market research to obtain the information you need.

What You'll Learn

After completing this online training session, learners will be able to:
1.  Recognize the value of investing time in conducting market research
2.  Establish the basic elements of on-line marketplace and trending research
3.  Understand the principles of applying market research into the solicitation process

Presented By:


Theresa Webb has 20+ years of experience in both the private and public sectors. Over her career, she has served in various capacities related to purchasing and warehousing in retail, sporting goods, aerospace, chemical manufacturing, and government. She holds a Bachelor’s degree from St. Leo University and CPPO, CPPB, lifetime C.P.M., and Florida FCCM certifications. Theresa is Purchasing Manager for Tampa International Airport.

Theresa is currently serving on the Advisory Board for St. Pete College LINCS Supply Program, on the NIGP Member Council, and on the Tampa Bay Area Chapter of NIGP Board as Immediate Past President. She is part of an NIGP special committee updating specifications and related best practices. Additionally, she has served in leadership roles for the Airport Purchasing Group, Tampa Bay Purchasing Co-op, and ISM. Theresa received the NIGP National Buyer of the Year Award in 2013 and was the FAPPO 2012 Essay Contest Winner. Theresa has led training, workshops and webinars for numerous professional organizations and authored numerous articles on topics such as benchmarking, professionalism, negotiation, debriefing, and organizational sustainability.


Cancellation Policy

Registration and payment must be received 24 hours prior to the course start date. After this time, registrations will be based on space availability.  A full refund, less a $75 administrative fee will be given for cancellations made in writing 31+ days prior to the seminar date by emailing RegistrationInfo@nigp.org. No refunds are given for cancellations received within 24 hours of the seminar start date. There are no refunds for no-shows. If the seminar is cancelled for any reason, NIGP's liability is limited to the registration fee only.  

Attendee substitutions within the same agency may be done at any time with email notification to NIGP. If attending via scholarship, please provide documentation verifying the scholarship issuer's name and contact information in lieu of payment information.