OverviewUsing simple observational data obtained through market research, procurement professionals have unimaginable amounts of information available to guide them. With a small initial investment of time, you have the ability to gather meaningful and useful information and raise the bar on the level of support you provide to your client departments. Information that can be used to ensure more effective, focused, and applicable solicitations that target what is going on in the marketplace and keeps our agencies on the leading edge of what’s happening and available. This translates into value across the organization. How can research of market information and trends be used in strategic sourcing? Information is a critical component of the sourcing process and what one knows about the market helps not only in building better bids and RFPs but in negotiating, controlling costs and impacting project success. This webinar will look at where and how to conduct market research to obtain the information you need.
What You'll Learn
2. Establish the basic elements of on-line marketplace and trending research
3. Understand the principles of applying market research into the solicitation process