OverviewThis session is for professionals who are starting out in Procurement and want to better understand market research as well as how to apply the findings to procurement. After this session, you will better understand what resources might help you add much greater value to your organization when you work on your next public procurement process, contract negotiations, and contract lifecycle. You will also hear from a panel of Procurement Professionals on how they have applied the use of market research.
What You'll Learn
2. Identify market research resources
3. Uncover possible gaps, identify concerns and possible needs, and find trends
4. Hear about the application of market research in actual examples