Chapter Marketing Toolkit | NIGP
Advertise NIGP Products and Services to your members

Marketing Toolkit

How to Promote Your Chapter's Educational Opportunities

There's no reason to reinvent the wheel when it comes to marketing NIGP's educational offerings. Here are some key points to convey to your chapter about NIGP educational offerings through your website, social media platforms, and email campaigns.

Main and Upcoming Initiatives

August 25 - 28, 2024

Charlotte, NC

Fuel your professional growth at NIGP Forum 2024!

Earn up to 24 contact hours, whether you join us in person or virtually. All sessions are recorded and available on-demand, so you can catch up on missed content or revisit key takeaways at your convenience.

Key Highlights:

5 Plenary Sessions

3 Keynote Speakers

60+ Learning Sessions

8 Interactive Workshops

8 Current Conversations Networking Sessions

Entity-specific Networking Sessions

200+ Exhibitors

GIVE BACK CAMPAIGN

NIGP Learning Giveback Program
NEW!  Every chapter can earn money from the NIGP Learning Giveback Program.  For every NIGP member that registers for a NIGP-hosted course that identifies themselves as a member of your chapter at the time of registration, NIGP will give back 5% of gross revenue for each registration.  Chapters should educate their members on this program and instruct them to select their chapter with every registration.  NIGP will pay every chapter earning money from the Giveback Program on a quarterly basis.

Chapter hosted course rebates
For every course your chapter hosts, you’ll earn 10% of gross revenue.  These rebates are paid right after the course ends.

Social Media Graphics for your use

Facebook, LinkedIn and Twitter
Instagram

The NIGP-CPP is a unique new certification program that addresses the critical needs of our profession and members.

  • Target: Mid-to-senior level procurement leaders
  • Source: The Public Procurement Competency Framework, borne out of thorough and comprehensive research
  • Focus: Shifts focus from knowledge (what you know) to competency (what you do)

Questions? Visit the NIGP-CPP page or contact Diane Daly at ddaly@nigp.org.

Read the Handbook

It's your journey. Pathways is our new learning and recognition program that allows procurement professionals to design a flexible educational path that fits any schedule and budget.

Key Points to Convey on Website and Social Media

  • Pathways is YOU focused.
  • It enables you to custom design your professional development based on your unique career goals.
  • It offers professional development and credentialing for today’s public procurement professionals.
  • Pathways is all-in-one integrated program that offers multiple paths for you to increase learning, enhance competence, get recognition, and show career progression.
  • On social media, use the hashtag #NIGPPathways.

Click to Download to use on your website

Key Points about the Individual Pathways Offerings:

Include these key points on your website along with dates, times, and links to the courses that will be coming to your chapter.

  • Access to the instructor in the classroom environment
  • Network with other procurement professionals in your area
  • Professional development opportunity brought to your doorstep
  • Use the description and key benefits to learning from each course listed here: List of Courses
  • Contact Hours & CEUs (number of each listed on individual course description pages here: List of Courses)

NIGP's Brand for your website (and Marketing Collateral)

Refresh your marketing efforts with NIGP's new brand

We have refreshed our brand! To provide our Chapters the opportunity to refresh their websites and marketing efforts, we are providing the following assets:

Tips for Writing Emails & Social Media Posts

Tips for Sending Emails

Use these general tips to get more members to open and read your emails.

  • Keep the email subject between 45-60 characters, so the entire subject displays in an inbox regardless of email platform.
  • Keep the heading simple. Example, "Don't miss [Insert title], coming to your NIGP chapter soon!"
  • Recommended send days are Tuesdays and Thursdays.
  • Analyze data to determine the best days and times to send emails based on your members' habits.

Tips for Posting to Social Media

  • Best Days to Post to Social Media: Tuesday, Wednesday and Thursday.
  • Best Times: people are most likely to read your tweets/posts between 9 am and 3 pm.
  • Shorten links for Twitter - Go to https://bitly.com/, paste your link into the box, click shorten, and then copy that new bitly link to paste in your Twitter post.