Preparing for the Age of Licensing

With the influence of ever-changing trends, many businesses are moving from selling goods to instead licensing the use of these goods in order to create streams of revenue. This trend will increase, particularly with the advent of new technologies such as 3-D printing and cloud storage. This course will discuss how these trends affect both the economy and public procurement, and participants will learn how to develop the necessary strategies and techniques for dealing with these changes.

There are currently no available dates for this course.



Upon successful completion of this course participants will be able to:

  • Analyze business pricing structures and develop strategies to deal with them.
  • Recognize the characteristics and objectives of license agreements.
  • Develop contract strategies to minimize on-going cost, maximize license utility, and protect the interests of their entities.
  • Use techniques for dealing with changing technology to the advantage of your organization.

Intended Audience

This course is targeted to individuals who meet or exceed the following professional demographics:  

  • Mid-level public procurement and central warehouse professionals who serve as senior buyers, managers, directors, or equivalent functions within their respective entities.   

  • Non-procurement managers and supervisors who either provide procurement functions that support entity programs under delegated authority, or who already have a good understanding of basic procurement principles but wish to get more in-depth, hands-on training.   

  • Professionals who are employed by local governing entities and special authorities (such as K-12 and higher education, publicly owned utilities, transportation providers, and other publicly funded or created entities) who either serve within or manage the procurement function.  

  • Supplier managers and supervisors seeking to understand the public procurement function from a more in-depth holistic level, including the policies, standards, and procedures by which public entities must function.  

Delivery Formats Available


Contact Hours



1 Day



Designed for public procurement professionals who are mid-level professionals or have at least 6 years of experience.

Available in these learning formats...


Instructor led discussion style classroom setting for those who prefer focused learning with maximum in-person interactions with instructors and peers.

1 Day Course

Includes pre-class assignments at least one week in advance of the course and post-class follow up within one week.

Course Outline:

  • Current trends in business and the economy
  • Who owns anything anymore? What do you need to own?
  • Understanding and dealing with business’ on-going revenue principles
  • Implications and principles of license agreements
  • Types of license agreements
  • Maintenance agreements
  • Resource sharing for government
  • The impact of technology on government purchasing and how to prepare for it
  • “The internet of things” and what it means for public purchasing
  • Purchasing skills and organization required for this new age
  • Strategies for success