Objectives and Intended Outcomes

Upon successful completion of this course participants will be able to:

  • Identify what procurement should be promoting and to whom
  • Develop Procurement's "Value" message
  • Create a Marketing/Promotional Communications Plan
  • Understand the advantages and disadvantages of using social media
  • Monitor and evaluate and success metrics

Intended Audience

Intended for all public procurement professionals


A strong procurement agency provides support to its clients and achieves savings for the entity. Internal customers who look to the procurement function as a partner achieve greater success. This course will provide techniques to successfully promote procurement efforts among stakeholders and gain support from both upper management and elected officials.

Course Outline

  • Current and future state of procurement
  • Why promote the procurement function?
  • Promotion theory and promotion relationship theory
  • The application of promotion theory to procurement
  • Creating a plan for promoting procurement


Key 7
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